30 steps from nothing to your first paying clients
A plain-English plan for starting a business and landing your first two paying clients. No business background needed. Go one step at a time: each step says what it is and what to do, and gives you boxes to fill in. Stuck on a box? Tap “Don't know?” for how to work it out, or tick “Ask First2” and we'll answer it.
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Send us what you have
The more we know, the less you type. Tick each item as you send it.
The route
Three acts, six parts. Tap a part to jump to its next open step.
Questions people ask
Hours, price, LLC, insurance, ads, webinars, the awkward ask. Each answer names the step that holds the work.
Words we use
Every term on this page in plain English, with the step where you use it.
Tools
The sales call and the pushback picker, the four squares, the program comparison, the value equation and the money menu. Fill them in once, in your words. They save as you type.